It's not a free ride to the NHL. Veteran journalist Ken Campbell and hockey industry insider Jim Parcels expose the high cost of pursuing Canada's national dream in a new book Selling The Dream : Paying the NHL price…on and off the ice. Buy The Book: Amazon.ca - Chapters - Amazon.com Both Ken Campbell and Jim Parcels have been involved in the game at different levels for the better part of two decades. Selling the Dream takes a hard look at Canada's national pastime and exposes the real issues faced by parents today; the realities of advancing to hockey's highest level in an elite system, the increasing costs of playing minor hockey, the expected career duration in each league, and the odds of playing in the NHL. Costs now prohibit a huge number of potential players from advancing to the NHL. Drawing on research and experience, the authors expose some of the misconceptions around playing junior, college and professional hockey, telling the stories of t...