Selling The Dream by Ken Campbell and Jim Parcels

It's not a free ride to the NHL.

Veteran journalist Ken Campbell and hockey industry insider Jim Parcels expose the high cost of pursuing Canada's national dream in a new book Selling The Dream : Paying the NHL price…on and off the ice.

Buy The Book: Amazon.ca - Chapters - Amazon.com

Both Ken Campbell and Jim Parcels have been involved in the game at different levels for the better part of two decades.

Selling the Dream takes a hard look at Canada's national pastime and exposes the real issues faced by parents today; the realities of advancing to hockey's highest level in an elite system, the increasing costs of playing minor hockey, the expected career duration in each league, and the odds of playing in the NHL.

Costs now prohibit a huge number of potential players from advancing to the NHL. Drawing on research and experience, the authors expose some of the misconceptions around playing junior, college and professional hockey, telling the stories of the extremes some parents go to advance their children in the game.

The investment, say the authors, is much more than just money. Elite hockey players intent on making the NHL chase the dream, often at the expense of education, social development and other opportunities. The investment is just as much emotional as it is financial.

Two summers ago, Ken Campbell did a story on the cost of producing an NHL player and used Calder Trophy winner Patrick Kane as a prime example. After sitting down and crunching the numbers with his parents, they came to the conclusion that the total cost of Kane's NHL career was about $250,000. Considering that Kane will earn $6.5 million next season and an average of $6.3 million over the next five as a member of the Chicago Blackhawks, this looks like a very wise investment.

But when you consider that the odds are thousands-to-one against playing so much as a shift in the NHL, that money might just as easily been seen as a very expensive lottery ticket. Hundreds of players (and their parents) make the sacrifice and have nothing to show for it.

Campbell and Parcels showcase the successes and failures of Canadian players who have passed through the system, and tell the stories of the parents who have gone to the extreme to elevation the profile of their hockey playing progeny.

Is the Canadian junior hockey system equivalent to child slavery? Who are the money makers? Has commercialization killed the dream? Campbell and Parcels identify those who are making money off the dream at all levels of hockey: from arena operators, minor hockey team owners, personal coaches and scouting services.

Selling the Dream is a must-read for parents and players before they make the decision to pursue a hockey career. It's a book for all Canadians who love the game.

Hockey Book Review: THN's Top 60 Since 1967

A decade ago The Hockey News celebrated their 50th anniversary by forming a panel to name the top 50 players in National Hockey League history. The result: a whole lot of conversational debate, a classic special issue magazine-turned-expanded book, and, I'm guessing here a bit, magazine/book sales out the ying-yang.

Fast forward to 2007 and THN needs to celebrate their 60th anniversary. How do they do it? By forming another panel to name the top 60 players, of course. But in order to make it different they only look at players after the NHL's first expansion in 1967, skip the special issue magazine and immediately release the book Hockey News Top 60 Since 1967: the Best Players of the Post-Expansion Era. Last step: cue the debate.

Now of course you're immediately saying, "Okay Joe, tell us who the 60 are." Well, I won't quite do that. You gotta go down to the bookstore and check it out yourself.

But I will tell you what I learned firsthand this past summer when I tried naming my top 36 players in the history of the sport. Lists like this are supposed to create controversy and conversation, there in turn selling more books. Everyone wants to chime in with their opinions, and no two people will ever have identical lists. It's all part of the fun.

The only comments on the list I will make at this time are:

• I'm surprised Brett Hull and Stan Mikita were ranked as low as they were.
• Judging Sidney Crosby's place on this list is incredibly tough. He belongs, but do his 2 seasons really place him ahead of Hall of Famers?
• Unlike before, this list isn't strictly about NHLers. That being said, only one WHA player was included, and no Soviets or international players.
  
• The more you study the list, the more you realize the names that aren't there. Mike Gartner, Teemu Selanne and Adam Oates are three that entered my mind quickly.
  

The panel consisted of Mike Brophy, Brian Burke, Jacques Demers, Jim Devellano, Kevin Paul Dupont, Jason Kay, Harry Neale, Jim Rutherford and Al Strachan. The panel is not nearly as strong as the 50 man panel from ten years ago, but their results are strong.

THN writers-extraordinaire Adam Proteau and Ken Campbell write the biographies, although undoubtedly the whole THN staff contributes. It can be tough to write yet another profile of Wayne Gretzky or Guy Lafleur, but I felt each writer did really solid jobs given the space allotted. I pretend to consider myself a well-researched historian when it comes to such players, and I was able to learn a few things. That's probably a really good sign.

Brett Hull scores with the book's foreword. He's open and insightful with his opinion of the era and of his dad, the Golden Jet Bobby Hull. It's short but a nice read.

When I first got the book, I must admit it did not meet my expected first impression at all. The hard cover book is small at 23.5 x 16 cm, much smaller than the normal magazine-size format THN has always used in the past. But it grew on me quickly, and the geeky side of me thinks that in this case different is cool. I like it.

What I am having trouble adapting to is the black and white photos. THN is known for splashy, colorful photos, and lots of them. In this project, done in tandem with publishing giant Random House, they give each player just one photo, and it's black and white. I'm sure that's a sound business decision, but it's disappointing. This isn't suggesting that the book is bad, but it isn't what most people may be expecting.

There is something about this book's layout that I really do like, but I can't quite figure it out. I think it must be the choice of font or maybe they've played with the margins marginally (no pun intended), but the book's typeface though small is really nice.

How this book will stack up against its epic predecessor from a decade ago will be interesting to watch unfold. One thing is for sure: A whole lot of debate will ensue shortly.

Overall Book Rating: 3/5 Second Liner