Much to the chagrin of many of the dinosaurs in the mainstream media, every once in a while a new media blogger can make it big. The dinosaurs will have you believe the bloggers are writing anonymously in their underwear from the basement of their parents house. The truth is that these dreaded bloggers often have as much knowledge and insight (or, depending on the individuals, lack of both) as much of the mainstream media. In the hockey world, no one has broken the snubbed blogger barrier better than Sean McIndoe. Better known online as "Down Goes Brown," McIndoe has combined an astute sense of humour with an innate understanding of hockey on and off the ice to create the hilarious hockey blog empire . He has expanded it to Canada's national newspaper - the National Post. And now he debuts his very first book - The Best of Down Goes Brown Buy The Book: Amazon.ca - Chapters - Amazon.com In this era of social media everyone - mainstream media very much included...